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‘Rough Skin Resolution!’

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Minimize water contact, maximize comfort; use Pretty Feet & Hands© to repair winter's rough skin.

Lenexa, Kan. – With the forecast of winter winds and dry, cold weather, Pretty Feet & Hands© offers a winning solution to repair rough skin. Plus, new, contour-shaped packaging makes the tried and proven exfoliant for rough skin removal easy to use.

“Winter weather conditions can cause the skin to peel, flake and thicken,” said James Ascher, chairman of B.F. Ascher and Co., Inc., producer of Pretty Feet & Hands. “According to dermatologists, excessive contact with water also reduces the skin's natural moisturizing factors.”

While Ascher cautioned that chronic or severe dry skin problems might require a dermatologist's advice, he said that drinking more water, showering less, and above all, exfoliating and moisturizing can lead to skin improvement. “Unlike using a pumice stone,” he continued, “gently exfoliating dead, rough skin with Pretty Feet & Hands has a moisturizing effect. It also helps to avoid prolonged contact with water—high on the list of dry skin prevention strategies.”

Pretty Feet & Hands has just completed repackaging after being in the same blue bottle after nearly 50 years. The newly designed bottle, with special contouring is receiving a lot of attention and won a national ‘best in packaging’ award from Brand Packaging Magazine. Pretty Feet & Hands is available at major drug store chains including Wal-Mart, Walgreen’s, Rite-Aid, Osco and regional based grocers.

B.F. Ascher and Co., Inc., owner of Pretty Feet & Hands, is a pharmaceutical company located in Lenexa, Kan. As a privately held company, B.F. Ascher has grown with advances in medicine and responsiveness to changing consumer needs. The company offers 17 products including the AYR® Saline family brand, the best selling brand of saline products available.

Issued: December 2006
 
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